Joi Zhang is an innovator who operates in the comprehensive spectrum of design and art. Her creations predominantly integrate pioneering technologies and focus on human-centered design and vital international subjects such as environmental consciousness.

In 2022, she played a crucial role in the establishment of an acclaimed platform, “Hedgehog Reading,” dedicated to aiding K-12 children with Dyslexia by offering an inclusive reading experience. This platform fuses reading with medical treatment, gamification, and family-oriented activities to nurture the reading competency and interest of the children. Joi, being the co-founder, contributed to the business plan, developmental user research, and interaction design, harnessing her competencies in entrepreneurship, user research, and interface design.

Beyond her exploits in the design sphere, Joi also continues to engage actively in music. Joi’s musical undertakings span from popular dream pop to ambient music. She has been the key vocalist of the dream pop collective, “Sleepwalking Zoo,” in China since 2022, and crafted ambient musical compositions for the New York-based Environmentalists NGO.

Joi, as an inventive professional not confined to any specific practice area, plans to produce more intriguing projects. Her primary interests revolve around the integration of cutting-edge technologies such as NFT and machine learning into fashion and music production.